OUR STRATEGIC GOALS

World-class operations :

Efficient :
- Thermal efficiency of fossil-fired plants improved.
- Non-fossil generation.
-
Efficient co-generation projects with customers.

Reliable :
- Grid upgrade and improvement investments.
-
Outage times reduced by > 60%.
- Flexible DSM capacities to react to regional demand peaks.

Services and solution provider :

Customer-Centric :
- Customer partner in energy services (ESCO).
- Enabler of energy efficiency, distributed generation, district cooling.
- Best-in-class remote customer service processes.

Smart :
- Fully digital customer experience.
- 100% smart meter penetration rolled out by 2025.
- Smart and self-healing grid infrastructure.

Financially sustainable :

Diversified :
- Expansion into non-commodity service business.
-
Commercialize idle fiber optic and real estate assets.
-
Explore strategic opportunities in new segments and geographies.

International :
- Power trade capacity with neighboring countries.
- Long-term ambition to connect to Europe.
- Strategic international investments.

ENABLERS :

- Developing the Kingdom's brightest talents.
- Priority for Safety, security & Environment.
- World-class IT services meeting highest security standards.
- Activation of research and development programs.
- Financial stability and rigorous steering.

  • OUR STRATEGIC GOALS - ENABLERS